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Videos
   Managing the Forces of Change
   Documenting the Value You Add
   Developing a Unique Selling Proposition
   Profiling Key Accounts
   Key Account Management
   Planning The Presentation
Developing a Unique Selling Proposition is a video series containing six tapes, each covering a different component of the process for documenting and selling value. The topics covered in each video are described below:
Planning The Presentation
Putting the Pieces Together: Understanding how all of the sections in this video set can be pulled together is critical in order to create that unique selling presentation.

Presentation Development: If you put yourself in your customer's place and think about what they want to hear, there are 5 key steps to building an effective presentation.

Example Presentation: Walking through the development of a presentation step-by-step can help a company to evaluate their presentation, and make improvements that will help them win more accounts.

Sample Slides: Sometimes it helps to see how other companies are presenting their strengths and assets in order to find an effective way to show your own.