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Videos
   Managing the Forces of Change
   Documenting the Value You Add
   Developing a Unique Selling Proposition
   Profiling Key Accounts
   Key Account Management
   Planning The Presentation
Developing a Unique Selling Proposition is a video series containing six tapes, each covering a different component of the process for documenting and selling value. The topics covered in each video are described below:
Documenting the Value You Add

The Need to Show Your Value in Dollars: With so many suppliers claiming to be able to reduce costs, those that can often have a difficult time distinguishing themselves. But supplier that can show their impact in dollars can achieve greater sales success.

Determining the Impact Your Value Has: Documenting the value you add starts off with understanding where you impact your customer's costs. But because each opportunity impacts different costs, the development of a methodology is critical in order to minimize the time required to document your value.

Where to Get The Numbers: One of the hardest issues in documenting the value a supplier adds, is finding the numbers to use. While there are numerous places to get this data, there are four aspects for gathering data that can provide direction and make the documentation process much easier.

Measuring Its Worth to Your Customers: The most critical aspect to showing your value to your customers, is to demonstrate your worth in dollars. By using the standardized worksheets that come with this training, companies can develop the means to show the impact they have on their customer’s profits quickly and effectively.