Building stronger relationships can be a key factor in successfully selling to some accounts. SalesStrat provides an integrated tool that helps you to focus on a contact’s business and personal goals or interests. It can help you map out who you need to focus on based on the roles different contacts play in the purchasing decision process and allows you to indicate how strong your relationship is with these individuals. You can then outline how to build stronger relationships with these contacts by identifying the solutions you offer that will help them to accomplish their objectives.